How to Set Yourself up For A Successful Startup Pitch

Man giving a presentation (Pexels.com)

Getting people or entities to back your idea is never easy. Whether you’re looking for an angel investor or a venture capitalist, you need to bring your a-game throughout the process. The success of your business depends on it.

We now know that only 50% of small new businesses survive after five(5) years in business, and the businesses in this percentile get a couple of things right, from the initial stages.

From making sure your business idea will hold water, getting the right people interested in it, and convincing them to invest, there are many areas where things could go wrong.

This is a guide to help set you up for success, take a look.

Validate your Idea

Before you bring your product to market, you want to have solid data, backing the fact that there is a viable market for your product.

The first thing you need to figure out is what problem your idea solves. Then you want to go ahead and test it out with real people. Keep in mind that the acquired data will come in handy when you’re eventually pitching your idea.

Find the Right Investor

The right investor can be of tremendous value to your business. Not just in the area of funnelling money into your business, but they can also help you with industry connections and knowledge acquired from years in business.

Unless you’re extremely lucky, no one with the kind of capital you need is going to come up to you and ask what you’ve been up to. Thankfully, with online funding platforms, social media and other channels, modern entrepreneurs have several options for seeking out investors.

Research Your Potential Investor

Take out a significant amount of time to do your research. Again, the information you’re able to attain will help you out in your pitch. Before you go in, you need to know if they have a history of investing in or have an interest in your business niche. This will make for a more pleasant pitch experience for all parties involved.

Create an Awesome Pitch Deck

You also need to make your pitch deck stand out. Try to make sure there’s a flow to it, a bit of magic. Something to grab the attention of the investor. You want your pitch to be memorable. You want the investor to believe your business could be a profitable venture.

Present With Confidence

Even if you are typically not comfortable speaking to an audience, there are tips you can use to make sure your presentation goes on without a hitch.

Prepare For Questions

This is where you can display in-depth knowledge of the business you’re going into. This means you need to have immersed yourself in the different aspects of the business.

These are some questions you may be asked, with these you know what to prepare for.

Going into a new business is never easy. There are a lot of unknowns you will face. However, nailing your pitch is a great way to kickoff. Not only do you get the capital you need, but you could also now be paired with someone or people who have been around long enough to show you the ropes.

Remember to test your Idea, do proper research, tell a compelling story with your deck, and prepare for questions that may be asked.

MAX is a mobility company that uses technology to make moto-taxis safe, affordable and accessible to underserved communities in Africa.